We were pleased to have hosted the second edition of the Destination Europe Summit, a partnership between the European Travel Commission and Euronews.

European tourism is now back on a growth path. Yet, challenges remain, from geopolitical instability and inflation to extreme weather events. Increasing local resistance in popular hotspots has intensified the call for more sustainable tourism practices. How can Europe’s new decision-makers support the sector?

EU policymakers, industry leaders, and destination experts gathered to address the critical issues that would shape the future of European travel.

Replay

Photo Gallery





Pictures of the summit are available below (credits:               ©Pixelshake/ETC). Full access to the gallery:

 

Programme

9:00 AM - 9:30 AM
 
9:30 AM - 9:40 AM
 
9:40 AM - 9:55 AM

Now that the EU’s first dedicated Commissioner for Sustainable Transportation and Tourism is in office, he will share his vision and priorities for Europe’s tourism sector.

9:55 AM - 10:15 AM
 
10:15 AM - 11:05 AM

With EU institutions up and running and the European Commission set to unveil its new sustainable tourism strategy, this panel will explore the key priorities shaping the sector over the next five years. From enhancing competitiveness to driving a green transition and strengthening Europe’s Brand, we’ll look ahead at the future of European tourism.

11:05 AM - 11:35 AM
 
11:35 AM - 11:45 AM
 
11:45 AM - 12:35 PM

As EU tourism rebounds, capacity at top European destinations is reaching its limits, sparking local concerns. This panel will explore how to better distribute tourism flows, promote off-peak travel, and maximise the positive impact of tourism across Europe.

12:35 PM - 12:40 PM
 
12:40 PM - 1:40 PM
 

Speakers


Apostolos Tzitzikostas
European Commissioner for Sustainable Transport & Tourism

Glenn Fogel
Booking Holdings, Booking.com
CEO

Miguel Sanz Castedo
European Travel Commission
President

Nikolina Brnjac
European Parliament
Member of the European Parliament (EPP)

Daniel Attard
European Parliament
Member of the European Parliament (S&D)

Sérgio Gonçalves
European Parliament
Member of the European Parliament (S&D)

Magda Kopczyńska
European Commission
Director General for Mobility & Transport

Marlène Bartès
European Commission
Policy Officer for Tourism

Paul Kelly
Fáilte Ireland
CEO

Alessandra Priante
Italian National Tourist Board (ENIT)
President

Sandra Carvão
UN Tourism
Director Market Intelligence, Policies & Competitiveness

Zina Bencheikh
Intrepid Travel
Managing Director EMEA

Olivier Jankovec
ACI Europe
Director General

George Simon
Mastercard Europe
Executive Vice President - Market Development Europe

Eduardo Santander
European Travel Commission
CEO

Méabh Mc Mahon
Euronews
Correspondent

Read More

The EU's first Commissioner for Sustainable Transport and Tourism addressed the vexed issue of overcrowding at visitor hotspots and announced he is consulting widely with a view to a forthcoming sustainable tourism strategy, at Euronews' Destination Europe Summit in Brussels on Thursday.

Read the article

Would you like to explore more? Euronews proudly presents the 3rd edition of its Travel Trend Report.

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Destination Europe Summit: Balancing tourism growth, regulation and investment.

Business and policy leaders gathered at the Destination Europe Summit - a collaborative event organised by the European Travel Commission, Booking.com and Euronews, hosted by Euronews anchor Meabh McMahon.

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For more information on our upcoming events, please contact the Euronews Events team: events@euronews.com