Zina Bencheikh is the Managing Director EMEA of Intrepid Travel, the travel industry’s largest B Corporation.

Born in Marrakech and educated in France and the UK, Zina started her career in finance in Paris before returning to Morocco to join Intrepid. She progressed rapidly through a number of financial and operational leadership roles with the company. Zina now leads the EMEA region of the business to deliver on the company’s dual goals of growth and balancing purpose and profit.

Zina is driven by her passion for sustainability and for making the world a fairer and more inclusive place. She continually advocates for a more responsible travel industry that benefits the people and places we visit. At Intrepid, Zina has driven many purpose-led projects and initiatives. These range from increasing the number of female tour leaders we work with, to developing partnerships with WWF, IUCN and Women in Travel.

She is a seasoned speaker and contributor to leading international publications, chair of the Association of Touring and Adventure Suppliers, and a patron and advisor to not-for-profits Education for All and Women in Travel.