Now that the EU’s first dedicated Commissioner for Sustainable Transportation and Tourism is in office, he will share his vision and priorities for Europe’s tourism sector.

With EU institutions up and running and the European Commission set to unveil its new sustainable tourism strategy, this panel will explore the key priorities shaping the sector over the next five years. From enhancing competitiveness to driving a green transition and strengthening Europe’s Brand, we’ll look ahead at the future of European tourism.

As EU tourism rebounds, capacity at top European destinations is reaching its limits, sparking local concerns. This panel will explore how to better distribute tourism flows, promote off-peak travel, and maximise the positive impact of tourism across Europe.