Destination Europe Summit 2025

We were pleased to have hosted the second edition of the Destination Europe Summit, a partnership between the European Travel Commission and Euronews.

European tourism is now back on a growth path. Yet, challenges remain, from geopolitical instability and inflation to extreme weather events. Increasing local resistance in popular hotspots has intensified the call for more sustainable tourism practices. How can Europe’s new decision-makers support the sector?

EU policymakers, industry leaders, and destination experts gathered to address the critical issues that would shape the future of European travel.

Slide 1 of 40
Slide 2 of 40
Slide 3 of 40
Slide 4 of 40
Slide 5 of 40
Slide 6 of 40
Slide 7 of 40
Slide 8 of 40
Slide 9 of 40
Slide 10 of 40
Slide 11 of 40
Slide 12 of 40
Slide 13 of 40
Slide 14 of 40
Slide 15 of 40
Slide 16 of 40
Slide 17 of 40
Slide 18 of 40
Slide 19 of 40
Slide 20 of 40
Slide 21 of 40
Slide 22 of 40
Slide 23 of 40
Slide 24 of 40
Slide 25 of 40
Slide 26 of 40
Slide 27 of 40
Slide 28 of 40
Slide 29 of 40
Slide 30 of 40
Slide 31 of 40
Slide 32 of 40
Slide 33 of 40
Slide 34 of 40
Slide 35 of 40
Slide 36 of 40
Slide 37 of 40
Slide 38 of 40
Slide 39 of 40
Slide 40 of 40

9:00 AM - 9:30 AM

Arrival & Coffee

9:30 AM - 9:40 AM

Welcome Words by Miguel Sanz, President, European Travel Commission

9:40 AM - 9:55 AM

Keynote Address by Apostolos Tzitzikostas, the European Commissioner for Sustainable Transport and Tourism

Now that the EU’s first dedicated Commissioner for Sustainable Transportation and Tourism is in office, he will share his vision and priorities for Europe’s tourism sector.

9:55 AM - 10:15 AM

Fireside Chat with Glenn Fogel, Booking.com: "Towards Sustainable Tourism: Tech and Innovation in Travel"

10:15 AM - 11:05 AM

Session 1: European Tourism: What’s Next?

With EU institutions up and running and the European Commission set to unveil its new sustainable tourism strategy, this panel will explore the key priorities shaping the sector over the next five years. From enhancing competitiveness to driving a green transition and strengthening Europe’s Brand, we’ll look ahead at the future of European tourism.

11:05 AM - 11:35 AM

Coffee Break

11:35 AM - 11:45 AM

Presentation “Breaking Boundaries: Key Trends Driving Future Travel Behaviours” by George Simon, Mastercard

11:45 AM - 12:35 PM

Session 2: Striking the Balance: Sharing Tourism Benefits Beyond Hotspots

As EU tourism rebounds, capacity at top European destinations is reaching its limits, sparking local concerns. This panel will explore how to better distribute tourism flows, promote off-peak travel, and maximise the positive impact of tourism across Europe.

12:35 PM - 12:40 PM

Closing Remarks by Eduardo Santander, CEO, European Travel Commission

12:40 PM - 1:40 PM

Networking Lunch