Alessandra is the President of ENIT SpA, the Italian Tourism Board. In this role, she presides over the Board of Directors, designs strategy, and represents the company abroad. As an economist with extensive international and diplomatic experience, she served as Director for Europe at the United Nations Agency for Tourism (UN Tourism), being the first woman and first Italian to hold this prestigious position in the agency’s history. In this role, she managed the agency’s largest region, comprising 43 Member States, representing 51% of the global tourism market. During her tenure, she improved Member States' satisfaction by introducing dynamic, effective projects and work methods, and significantly engaged the global private sector, contributing to increased financial support for the agency.

Alessandra also skillfully navigated the pandemic, the most severe crisis for the global tourism sector, leading impactful initiatives like the Global Tourism Crisis Committee and various global technical committees, positioning UN Tourism at the heart of European and global institutions. During this productive period, she positioned Italy at the center of global initiatives, from the global communication campaign for tourism recovery (#RestartTourism), launched in Rome on July 1, 2020, to organizing the first World Summit of Youth on Sustainable Tourism in Sorrento.

She is a graduate of Bocconi University in Business Economics, with two Master's degrees, including an Executive MBA from Luiss Guido Carli University. Fluent in six languages (bilingual in Italian and English) and deeply passionate about the public sector, Alessandra resumed leadership of national tourism policy in 2015 after an exceptional five-year diplomatic mission in the Persian Gulf as a special envoy of the Italian Government. This diplomatic project, conceived by Alessandra, aimed to promote Italy’s cultural and educational heritage in the UAE, Oman, Qatar, Kuwait, and Bahrain. It was built on her successful work in the early 2000s in cultural heritage and audiovisuals, where she served as head of studies and international relations.

Upon her return, Alessandra quickly restored Italy’s central position on key international platforms, including UNWTO (World Tourism Organization), OECD, and the BlueMed, Eusair, and Eusalp strategies. An expert in policy, especially in economic and financial analysis, she coordinated the development of a robust national database and contributed to the national strategic plan for 2017–2020, governance reforms, and the challenging transition of tourism from a culture vs. agriculture debate in 2018. During 2018–2019, alongside her governmental role, she also served as head of international relations and protocol at MiPAAFT.

An author of numerous publications, Alessandra has taught at various Italian universities and is currently an associate professor at Luiss Business School and a research fellow at the Corporate Strategy Research Center at Luiss Guido Carli University. She has a passion for music, cinema (she’s also a member of the European Film Academy), art, and good cuisine. Alessandra loves her work, reading, traveling, her family, friends, and AS Roma!