Name
Panel - Managing visitor flows and shaping tomorrow’s destinations
Date & Time
Tuesday, September 29, 2026, 1:53 PM - 2:33 PM
Description

As visitor numbers surge, Europe’s tourism hotspots are grappling with the growing challenges of overtourism. So how can visitor flows be managed to preserve a destination’s future? Panellists will discuss the development of smarter, more resilient systems, while exploring trends such as the rise of “second cities” and encouraging visitors to undervisited neighbourhoods or regions. 

  • MEP Daniel Attard, S&D 

  • Marta Machado, Deputy Director General, HOTREC – Hotels, Restaurants, Bars & Cafés in Europe 

  • Ourania Georgoutsakou, Managing Director, Airlines for Europe 

Moderator:  Jane Witherspoon