As Europe works towards a more sustainable tourism model, how can the industry reduce its environmental impact while keeping travel accessible, affordable and mobile? In this session, panellists will consider how smarter tourism strategies can help shape a greener and more connected future for travel in Europe and beyond.  

• Andreea Staicu, Deputy Head of Unit, Head of Tourism Sector, DG MOVE 

• Nikolina Brnjac MEP, EPP 

• István Ujhelyi: Former Ambassador to the EU Institutions, UN Tourism; former MEP (2014-2024) 

• Sven Wiltink, Senior Director of Sustainability, Radisson Hotel Group 

Moderator: Mike Starling